Best of the British Arrows (formerly British Television Advertising Awards) closed out our Film Fest Sunday, as it so often does. There is something strange about paying money and spending two hours to watch television ads, but these are definitely ads that deserve to win awards. They stretch the medium, go in unexpected directions, and treat the viewer as a smart person.

There were one or two ads this year that I had already come across on the internet and one or two that I found problematic, particularly in terms of gender issues. Still, most of them were excellent. A good chunk of the award winners can be watched in this playlist.