The first few times I heard Mark Knofler's new single "Boom, Like That" I was only vaguely aware of it, and thought that it might be about some Australian guy. After a while, I started to pay a little more attention, but I still mostly heard it while I was driving, so I still didn't hear it all that clearly. What I heard was something about a guy going to San Bernadino to sell "milkshake mixes" and I got the impression that it was a euphemism for cocaine, and that it was a song about a drug dealer. So, I had to laugh when I finally really listened and discovered that it was all about Ray Kroc and the start of McDonald's.